Case Studies
Work that compounds.
Working out what companies say, to whom, and how it drives revenue - at startup and global scale since 2013.
Hundreds of closed-won sales for B2B SaaS
From market entrant to the franchise industry's leading mapping platform
Five years leading MangoMap's growth - category creation, outbound sales, and demand generation that won UFC Gym, Orangetheory & Anytime Fitness.
Brand comms for world's largest life insurer
Two years, six markets, one promise
Retained communications consultant to the world's largest life insurer - product messaging, media releases and CEO speeches, all landing the same brand promise.
$1M+ first-year revenue
From new consultancy to $1M+ in first-year revenue
Positioned, validated and launched a new transformation consultancy targeting global enterprises, including live message testing that overturned the intended positioning before launch.
20% MoM growth in users for AI company
Seed funding and market growth for AI mapping company
Co-authored a winning UK Government Smart Grant application and launched Mapstack to sustained 20% month-over-month active-user growth.
Brand messaging for LG campaign
Six words that separated the inventor of OLED from everyone selling it
LG licensed OLED to half the industry, then watched those brands market it as their own. Four positioning statements in 24 hours.
Positioning & key messaging
Positioning and messaging foundation for a crowded category
Written directly with the CMO in 2021: vision, mission, value proposition, positioning, USPs, elevator pitch and problem story - one agreed answer to what Workvivo is, who it's for and why it wins. Acquired by Zoom in 2023.
500+ pages for Europe's biggest tech retailer
500 landing pages, one deadline that never moved
Led four writers to create messaging for more than 500 landing pages for the Carphone Warehouse website.