Legal
Privacy Policy
Last updated: August 2026
Trove respects your privacy and only collects and uses personal information where necessary to operate our website, communicate with you and provide our services.
This policy explains what information we collect, why we collect it and how it is handled.
Who we are
Trove is operated by Laurence Stevens, trading as Trove.
Website: trovegtm.com
For privacy enquiries, contact:
laurence@trovedigitalmarketing.com
Information we collect
When you visit our website
If you consent to analytics, we use Google Analytics to understand how people find and use our website.
This may include information such as:
- pages visited
- approximate location
- traffic source
- browser and device information
- interactions with the website
- session information
We use this information to understand website performance and improve Trove's website, marketing and services.
Google Analytics is only used in accordance with your cookie and analytics preferences.
When you book a call
If you book a Pipeline Call or another meeting with us through Calendly, we receive information you provide as part of the booking process.
This may include:
- your name
- email address
- company
- meeting details
- answers you provide to booking questions
- other information you choose to provide
We use this information to arrange and prepare for the meeting, communicate with you and, where relevant, discuss or provide Trove's services.
Calendly processes booking information on our behalf and also maintains its own privacy information governing its service.
When you communicate with us
If you contact us by email, through a meeting or through another business communication channel, we may retain your contact details and relevant correspondence.
We use this information to respond to you, maintain our business relationship and provide or discuss our services.
Why we use your information
Depending on the circumstances, we process personal information where:
- you have given consent;
- it is necessary to take steps at your request before entering into a contract;
- it is necessary to perform a contract with you; or
- we have a legitimate business interest in communicating with prospective and existing clients, operating Trove and improving our services, provided those interests are not overridden by your rights and interests.
Where processing relies on consent, you may withdraw that consent at any time.
Who we share information with
We use a limited number of service providers to operate Trove.
These may include:
- Google Analytics — website analytics where consent has been given;
- Calendly — meeting scheduling;
- website hosting and infrastructure providers — to operate and secure trovegtm.com; and
- other professional or technology providers where reasonably necessary to operate Trove or provide our services.
We do not sell your personal information.
International processing
Some of the technology providers we use may process information outside your country, including in the United States.
Where required, we rely on appropriate contractual, legal or other recognised safeguards for international transfers of personal information.
How long we keep information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including maintaining business records, providing services and meeting legal or regulatory requirements.
Analytics information is retained according to the retention settings configured within our analytics services.
Business correspondence and client records may be retained for longer where reasonably necessary to maintain records of our commercial relationship or meet legal, accounting or contractual obligations.
Cookies and analytics
Trove uses cookies and similar technologies for essential website functions and, where you consent, analytics.
You can accept or reject non-essential cookies and change your preferences using the Cookie settings link on our website.
See our Cookie Policy for more information.
Your rights
Depending on where you live, data protection law may give you rights concerning your personal information, including the right to:
- request access to personal information we hold about you;
- ask us to correct inaccurate information;
- ask us to delete information in certain circumstances;
- object to or restrict certain processing;
- withdraw consent where processing is based on consent; and
- request transfer of your information where applicable.
To exercise a privacy right, contact:
laurence@trovedigitalmarketing.com
You may also have the right to complain to the relevant data protection authority.
Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.
Changes to this policy
We may update this Privacy Policy if our services, technology or legal obligations change.
The latest version will always be available on this page.