GTM Systems for B2B Growth
Build a Go-to-Market System That Produces Pipeline
Growth systems built on messaging that works — and tooling that scales it. Led by senior operators who've delivered 7-figure outcomes for B2B companies.
first-year revenue impact for specialist B2B consultancy
closed revenue for B2B SaaS firm
reply rate across 21,000 emails
You'll leave knowing what's actually blocking your pipeline, the order to fix it in, and what to do first — yours to keep whether or not we ever work together.
PROJECTS COMPLETED FOR:
If any of these sound familiar, we should talk.
Growth has stalled
“I'm not sure why we're not growing as I expect - or what to do about it.”
Burned before
“I've paid marketers and agencies before. They promised a lot, but didn't truly understand our business and didn't deliver.”
No growth playbook or system
“We've tried lots of channels and tech tools, but it's fragmented - everything overlaps and doesn't work like a system.”
Knowledge walks out the door
“Our best people know more about our customers than any system we own. If they leave, it goes with them.”
Complex offer and buying cycle
“We have a complex offer and a longer buying cycle. We need someone who understands our business and how our customers buy.”
These are the problems we hear from leaders before they work with us.
See how we fix itWhat We Do
Pipeline Generation for B2B Companies
We help you generate more demand, convert more of that demand, and do it in a system that you own. Grounded in real, hard-earned growth judgment and supported by the best of modern technology & AI. So what you're paying for produces pipeline - not just activity.
01 — Diagnose
GTM Diagnosis & Growth Strategy
We find what's holding you back and define the clearest path to more pipeline - no outdated tactics or playbooks that don't deliver for you.
02 — Positioning
Messaging Buyers Respond To
We research your buyers, find the words they respond to, and distill your offer into messaging that gets replies, clicks and meetings. Then it's encoded into one central system, so outbound, ads, content and sales all run on it.
03 — Execute
Signal-Led Outbound Campaigns
We build modern outreach campaigns to test offers and increase pipeline without damaging your company’s reputation. We look for buying signals where they exist, while running steady cold outreach to your best-fit market - without pestering or spamming.
04 — Support
Build Around What Works - And Create a Growth Engine You Own
Outbound works better when buyers already know who you are. Where it makes sense, we build supporting campaigns around it — using email lists, webinars, useful resources and paid media to build demand with the same buyers your outbound is targeting. We can run these with you, or build the playbook for your team to execute.
05 — Iterate
Test, Learn, Loop
We use replies, calls, engagement, content performance, call notes and more to improve targeting, messaging and execution over time.
Service Areas
Where We Specialise
Growth Strategy & Metrics
A clear plan for where growth is blocked, where new business comes from, and the key metrics we use to get there.
Positioning for Complex Offers
Deep buyer research turned into an Ideal Customer Profile, value propositions and messaging that gets responses.
Multi-Channel Outbound
Personalised email and LinkedIn outreach built on real research and offers buyers respond to - creating conversations and pipeline with target companies. No volume spam.
Audience & Demand Campaigns
LinkedIn ads, webinars, useful resources and list building that put your company in front of the same buyers your outbound is targeting.
Nurture & Follow-Up
Simple workflows that keep interested buyers engaged when they aren’t ready to talk yet - built into your system rather than ours.
Trove Studio
In developmentWhen campaigns need design, video or specialist content, we can work with your team or bring in trusted specialists.
Who's Behind It
Operator-Led, Revenue-Focused
Laurence Stevens
Founder, Trove
Trove is led by Laurence Stevens, a senior marketing and growth leader with 13 years of experience across startups, B2B technology companies and enterprises.
He's worked on numerous messaging, growth and go-to-market projects, and led B2B growth programmes producing seven-figure commercial outcomes — both in-house and as a consultant.
“Over the course of my career, I've learned how hard it is to find growth partners who look beyond the individual channel or service they sell. For more complex or technical domains, or for companies selling larger enterprise deals, this falls short.
I launched Trove to be the growth partner I always wanted: senior enough to understand the full revenue picture and the realities of complex buying cycles, but close enough to day-to-day execution to know what actually works.”
Proof
Work that compounds.
Working out what companies say, to whom, and how it drives revenue - at startup and global scale since 2013.
Hundreds of closed-won sales for B2B SaaS
From market entrant to the franchise industry's leading mapping platform
Five years leading MangoMap's growth - category creation, outbound sales, and demand generation that won UFC Gym, Orangetheory & Anytime Fitness.
Read case studyBrand comms for world's largest life insurer
Two years, six markets, one promise
Retained communications consultant to the world's largest life insurer - product messaging, media releases and CEO speeches, all landing the same brand promise.
Read case study
$1M+ first-year revenue
From new consultancy to $1M+ in first-year revenue
Positioned, validated and launched a new transformation consultancy targeting global enterprises, including live message testing that overturned the intended positioning before launch.
Read case study
20% MoM growth in users for AI company
Seed funding and market growth for AI mapping company
Co-authored a winning UK Government Smart Grant application and launched Mapstack to sustained 20% month-over-month active-user growth.
Read case studyBrand messaging for LG campaign
Six words that separated the inventor of OLED from everyone selling it
LG licensed OLED to half the industry, then watched those brands market it as their own. Four positioning statements in 24 hours.
Read case studyPositioning & key messaging
Positioning and messaging foundation for a crowded category
Written directly with the CMO in 2021: vision, mission, value proposition, positioning, USPs, elevator pitch and problem story - one agreed answer to what Workvivo is, who it's for and why it wins. Acquired by Zoom in 2023.
Read case study500+ pages for Europe's biggest tech retailer
500 landing pages, one deadline that never moved
Led four writers to create messaging for more than 500 landing pages for the Carphone Warehouse website.
Read case studyMore proof, same system.
Coda Payments, Workvivo, Hilton and more - explore the full library.
All case studiesI'd have no hesitation in recommending Laurence… I admire his ability to get through a mountain of work quickly and accurately, never ruffled or particularly stressed. He's a very reliable, safe pair of hands.
Geoff Bargas
Senior Manager - Content and Copywriting, Currys
The Stack
Judgment to Get Results - And The Tooling to Scale It
We love tech, and we run a sharp, modern stack. But a fancy node diagram of software subscriptions doesn't make a growth engine.
Software is interchangeable; what isn't interchangeable is deep buyer knowledge and commercial experience. We use AI and automation to multiply proven growth expertise, turning a pile of tools into one system that produces results you can see.
Who We Help
We help B2B companies selling five- and six-figure deals, where winning a handful of the right accounts changes the year. You're a good fit if:
Your offer takes expertise to sell
Complex or technical, with a buying committee and a potentially long cycle. Not something a buyer self-serves.
You're reaching a fraction of your market
The companies that could buy from you are identifiable. You're just not systematically in front (or ahead) of them.
Your customer knowledge is scattered
Customer knowledge and relationships live in your best people's heads or tech tools that don't quite work together.
Growth works, but it isn't systematic enough
Referrals, inbound, events, direct outreach and individual sellers produce business. None of it is a motion you can dial up or down.
How Engagements Start
Three Ways to Work With Us
1 - Install
Trove Growth Sprint
Get the strategy, positioning and messaging right, then put it into market with your first outreach campaign.
$6,500
Fixed scope, fixed fee · Credited in full against Run + Compound
Growth diagnosis & 90-day pipeline plan
Deep buyer research & ICP focus
Positioning, offer & messaging — the craft behind previous work for LG, AIA, Coda Payments & more
Encoded in one messaging system your channels can run on
One targeted outbound campaign built and launched - starting with your existing network or buyer signals where available
First replies handled together
Measurement and iteration plan
Ideal for installing the foundation before scaling
2 - We Run It For You
Run + Compound
We run and improve your outbound, then build supporting campaigns around it where they’ll increase results.
From $5,000/month
Rolling monthly · Starts after your Growth Sprint
Outbound campaign management
Targeting, signal monitoring & list logic
Messaging, offer and sequence testing
Pipeline measurement and continuous iteration
Supporting campaigns where useful — LinkedIn ads, webinars, lead magnets and list building
Nurture and follow-up workflows
Monthly performance review & next-step plan
3 - Custom
Custom Growth Engagement
If you have a specific growth problem, we'll diagnose it, agree the highest-value intervention, and work with your team to implement it.
Scoped to the problem
Positioning & messaging
Go-to-market strategy
Outbound & pipeline
Demand generation
Growth systems & automation
Sales & marketing alignment
If pipeline matters, let's talk.
If we don't see a credible path to pipeline impact, we'll say so on the call — no pitch, no follow-up sequence. And if you hire us and we're wrong, you get 50% back and keep the messaging work.
No theatre. No inflated promises.
Just focused GTM work tied to revenue.