Seed funding and market growth for an AI mapping company
Co-authored a winning UK Government Smart Grant application and launched Mapstack to sustained 20% month-over-month active-user growth.
Key Results
Seed funding
Co-authored a successful seed funding application in the UK Government Innovation Smart Grant process.
20% MoM growth
Launched the early prototype, maintaining 20% month-over-month growth in active users.
Strategy set
Co-authored the product strategy to ensure market alignment and competitive differentiation.
Team management
Managed a team to support product development and market launch.
Press coverage
Secured media coverage including LinkedIn UK News.
Role
VP Growth & Marketing
Mapstack
The Challenge
Funded, positioned, launched
Mapstack is an AI mapping tool that democratises advanced GIS functionality. The challenge was to secure seed funding, develop a robust product strategy, and achieve strong market traction during launch.
The Solution
Funding, strategy and go-to-market — side by side with the CEO
Worked closely with the CEO to secure funding, build the product strategy, plan and execute the go-to-market, and onboard a high-performing team to drive consistent growth.
Phase 1
Core Product Strategy
Identified personas, defined the value proposition, and created a roadmap aligned to market needs and competitive differentiation.
Phase 2
Smart Grant Funding Application Win
Co-wrote and successfully acquired a highly competitive Innovation Smart Grant highlighting innovation, market impact, and a clear development and commercialisation plan. Won seed funding.
Phase 3
Go-to-Market Planning and Launch
Built the go-to-market plan across organic social, PR, and SEO to drive acquisition. Launched the prototype and achieved 20% month-over-month growth in active users.
Left Mapstack in early 2024 with funding secured, a strong team in place, and sustained growth in monthly active users.
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